Copywriting and content writing aren’t the same. They serve two purposes.
Content writing is informational and entertaining overall. It’s your blog posts and books, and social media captions.
Copywriting is demonstrative and compelling. It serves to move a reader to make a decision — to buy or opt-in an email list or whatever offer.
It’s persuasive writing.
I quit my job with one potential client set up. It was almost a done deal, a sure thing for the year. Discovery calls done, the scope of work understood, proposal sent and pending. A new virtual assistant, inexperienced, but I had a paying client ready for me.
Or did I?
February is when I feel I officially start a new year because that’s my birth month. I share a birthday with my dad, Morgan Harper Nichols, and Rosa Parks which I’ve always found interesting and fun.
So we're going to do a review and round-up of some highlights. This will be a long one so grab a coffee and snack.Read more...