One of the things that held me back was not having a system to run my business through. I knew I wanted to write, but I didn’t know how to handle the business part of that. Business should be organized and streamlined. It should be a simple, straightforward process or else you’ll mess up your taxes, lose your files, and the IRS will arrest you. At least that’s how it was in my head.
All of the puzzle pieces were scattered, and I’d lost the box so I didn’t know what the picture was supposed to be.
An author asked me recently about not getting feedback on her newly released book. When I asked her what marketing she'd done, she said she hadn't done anything. I'm not sure exactly why she didn't do market it. You wouldn't open a new store in your town and not tell people about it in some way or another. The only brand that can release new content without marketing and make a billion dollars is Beyonce. The rest of us have to do a little more. There are a lot of factors that go into becoming a successful author. One way that separates success from failure is marketing.
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