Your post could be dripping with gold nuggets, but if your headline is lackluster, no one is going to read it. The headline may be the only words your audience reads. Front-load your posts with hooks if you want to keep eyeballs scanning your words and read all of your content.
This starts with your headline.
So how do you come up with headlines that snag people’s attention?
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Here is the billionth blog about how to start a blog. That might be one of your hang-ups. Everyone has already started a blog and written about everything. How are you going to stand out and be original?
You’re not supposed to do that. Just like Burger King, McDonald’s, Checker’s, and Whataburger haven’t come up with anything original either. They just bring their special thing to the same food.
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One of the things that held me back was not having a system to run my business through. I knew I wanted to write, but I didn’t know how to handle the business part of that. Business should be organized and streamlined. It should be a simple, straightforward process or else you’ll mess up your taxes, lose your files, and the IRS will arrest you. At least that’s how it was in my head.
All of the puzzle pieces were scattered, and I’d lost the box so I didn’t know what the picture was supposed to be.
Buying ads is the best way to get found online, right?
Wrong! Absolutely wrong for several reasons.
One of the biggest is that you can’t afford it. The platforms that sell ads are raising their prices anyway and have been for some time. They don’t really care about your $200 ad spend. Their target audiences are the huge corporations who are dropping millions of dollars a month on ads.
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Copywriting and content writing aren’t the same. They serve two purposes.
Content writing is informational and entertaining overall. It’s your blog posts and books, and social media captions.
Copywriting is demonstrative and compelling. It serves to move a reader to make a decision — to buy or opt-in an email list or whatever offer.
It’s persuasive writing.
