I read "We Should All Be Feminists" in less than an hour with a toddler and 9-year-old underfoot. I wrote a review for it here, but there are several takeaways from the book from an author's perspective I want to share. Being a successful indie author can take many paths and lead to many destinations for each person. So maybe the lessons I found from Chimamanda Ngozi Adichie will help you.
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Buying ads is the best way to get found online, right?
Wrong! Absolutely wrong for several reasons.
One of the biggest is that you can’t afford it. The platforms that sell ads are raising their prices anyway and have been for some time. They don’t really care about your $200 ad spend. Their target audiences are the huge corporations who are dropping millions of dollars a month on ads.
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When you’re full-time – as an employee, parent, student or whatever – and writing on the side, you may not think you have the time to market. Juggling everything can feel like too much. You already need time to write the book as it is. And while you might think buying ads is the best way to market yourself, it’s not.
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Copywriting and content writing aren’t the same. They serve two purposes.
Content writing is informational and entertaining overall. It’s your blog posts and books, and social media captions.
Copywriting is demonstrative and compelling. It serves to move a reader to make a decision — to buy or opt-in an email list or whatever offer.
It’s persuasive writing.
It can be overwhelming figuring out which tech and software you need. There are so many, and everywhere on the interwebs, someone has an opinion on which one to pick. And they all say their widget is the best. Like everyone says that this is the ULTIMATE BUSINESS TOOL YOU NEED FOR BUSINESS NOW...but seriously though?
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